CLAIRE GU / INDEPENDENT MARKETERAI, CRYPTO & WHAT COMES NEXT

I turn complex
products into things
people care about.

Illustrated avatar of Claire with long black hair and a playful sideways smile
Curious mind.
Hands-on by default.

I’m Claire. I find the story, build the campaign and connect ambitious technology with the people who will use it.

Talk with me ↗
Inside ↓01 / Product launches02 / Content that works03 / Growth & experiences

The work

Good ideas.
Out in the world.

01 / Consumer AIrabbit r1

Make a new category
impossible to ignore.

A new category needs a story people can see, feel and repeat.

I delivered rabbit’s CES media event, worked directly with the founder, product and design teams, and managed creator partnerships. I then co-developed Retro Future—a recurring campaign that connected r1’s orange hardware with the cultural memory of iconic personal electronics.

My thinking ↗ Give the live launch, creator content and social campaigns the same recognizable product identity. Build a world around the device.

Inside the launch & campaign ↗
Orange rabbit r1 AI device with its iF Design Award mark
100K+Devices sold, reported by rabbit
$10MPreorders in five days

Company launch results. Fast Company ↗ · Pictured iF award: 2025.

Best of CES 2024 — Tom’s Guide ↗

02 / Content → product discoveryPolyHub

Teach the market.
Open the door.

I turned complex trading tools into content people wanted to read.

I led PolyHub’s marketing and wrote Chinese- and English-language guides on copy trading, market making, weather markets and AI workflows.

My starting point was the trader’s problem: who to follow, which risks to watch and how to make research useful. I connected each explanation to a practical next step in the product.

My thinking ↗ Useful content earns attention before it asks for action. I made education an entry point into the product.

175K+Combined X views across 7 educational posts

Sum of public post views recorded Nov 3, 2026; not unique readers.

From manual trading
to AI-assisted workflows.

My guide to discovering traders, automating execution and monitoring risk.

Read the featured tutorial ↗
How market makers work ↗Inside weather markets ↗

More in the series: Trader case study · Timing research · Copy-trading risks (中文) · English

03 / Growth & brand experiencesPrediction markets

Turn attention
into participation.

Every channel needs a job beyond generating attention.

I led creator campaigns, trading incentives and referral programs, connecting the message people saw to what they could do in the product. I owned campaign strategy, distribution, budgets and measurement.

I also led The Odds Night in Los Angeles, featuring Ballon d’Or winner Michael Owen. As the internal marketing lead, I managed the agency and a roughly $50K budget to bring creators, investors, media and builders into one brand experience.

My thinking ↗ Use creators to reach the audience, incentives to prompt participation and live experiences to build relationships.

Inside the growth campaigns ↗
Michael Owen on stage at The Odds Night in Los Angeles
$15MPlatform trading volume
0 → 600Community members in three months

Platform volume reported by the team; community built through my work. Photo: Richard Ren / LAPost.

The event, covered by LAPost ↗

How I work

Find the tension.
Build the story.
Make it move.

01

Find the angle.

I research the audience, challenge the assumptions and find the product story that makes someone care.

02

Build the campaign.

I connect content, creators and live experiences around one idea people can recognize and repeat.

03

Make the next step count.

I design education, incentives and referrals around a useful product action—and measure what happens.

The person behind the work

I’ve been the reporter,
the host and the marketer.
I bring all three.

I find the story, ask the questions and bring people into the conversation.

Podcast / Co-host

CSS /
Crypto Startup School

I co-hosted conversations with crypto builders and helped grow a community with 500+ paying members.

Listen to CSS ↗

HAVE SOMETHING IN MIND?

Let’s make
some noise.

Launching an AI or crypto product? Need a sharper story or a campaign with a point of view? I work with founders and teams from strategy through execution.

Talk with me ↗