Launching an AI or crypto product? I turn positioning, creator partnerships and growth campaigns into a practical plan for reaching customers—and lead the execution.
I connect the story people hear with the experience that gets them to act.
Consumer AI · rabbit r1
Launching a Best of CES winner.
A new AI device needed a clear story and a launch people would talk about. I delivered the CES media event, managed creator partnerships and co-developed the brand campaigns that followed.
100K+Devices sold, reported by rabbit
$10MPreorders in five days
Company-level sales and launch results. My contribution covered event delivery, creator partnerships and brand campaigns.
The decision. Connect the product narrative across the live launch, creator content and recurring social campaigns, so each touchpoint reinforces the same product identity.
The execution. I aligned the CES experience with the founder, product and design teams; managed creator messaging, negotiations and budgets; and co-developed Retro Future as a recurring creative concept.
Product image: rabbit. The pictured iF award was received in 2025, after my campaign work.
Connecting creator reach to product participation.
I led GTM and growth for a prediction-market platform, connecting creator distribution with trading incentives, referrals and community campaigns.
$15MPlatform trading volume
0 → 600Community members in three months
Trading volume is a platform-level result reported by the team. Community growth reflects my work; these are separate measures.
The decision. Give each channel a specific job: creators reach relevant audiences, campaign incentives define a product action, and referrals extend distribution.
The execution. I owned messaging, campaign mechanics, budgets and measurement. I also led a flagship brand event featuring Ballon d’Or winner Michael Owen, managing the agency and a roughly $50K budget.
Building credibility with an industry audience.
The event created a setting to introduce the platform to investors, creators and media. Independent reporting documented the brand, speaker and audience.
Michael Owen at The Odds Night · Photo: Richard Ren / LAPost.
PolyHub helped Polymarket users track smart money and copy trades. As its sole marketing operator, I connected audience growth with a campaign built around the product’s core action: making a first copy trade.
Nearly 10KX followers added during my marketing work
38New users completed the campaign’s copy-trading requirement
I built an 18-day Copy Trading Championship around a performance leaderboard, a dedicated new-user prize pool and social-sharing rewards. The new-user pool required a completed copy trade, so the campaign rewarded product use alongside reach.
My thinking: a growth campaign should teach the behavior you want to retain. For a trading tool, that means getting people through a first trade—not stopping at a follow.
Work with me
The right support for your next growth challenge.
Positioning & GTM consulting
You need to clarify who the product is for, why they should care and where to reach them.
Audience and market research · Positioning and messaging · Channel priorities · GTM plan
Product launches
You have a launch ahead and need one coherent campaign across content, creators and live experiences.
You need a clearer path from audience attention to meaningful product use.
Creator and community campaigns · Referral and incentive design · Measurement and iteration
Beyond the launch
I ask questions. I tell stories. I build.
Before taking products to market, I reported on crypto at The Defiant. Reporting taught me to ask better questions, find the story inside a technical product and explain why it matters. I bring that same curiosity to every launch and growth campaign.
I helped build a Chinese-language Web3 podcast and community from zero, and co-hosted conversations about crypto and entrepreneurship.
The community grew to 10K followers and 500+ paying members. It gave me firsthand experience turning useful content into an audience people wanted to be part of.
